Hate That Tattoo? Making Them Easier to Remove

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When tattoo artist Brandon Bond heard about a new tattoo ink that could be removed with a single laser treatment, he wasn't just skeptical — he was ticked off. The Atlanta-based designer considers the work he has inked on everyone from rapper 50 Cent to champion boxer Floyd Mayweather, Jr. to be pieces of art, almost sacred, so marketing them as disposable was nothing short of an insult.

But even as Bond scoffed at the ironically named Infinitink, which just became available this spring, he could relate to Americans' love-hate relationship with their body art. Cherished as symbols of independence and individuality, tattoos now adorn the flesh of a quarter of all adults under 50. Yet recent studies have also found that about a sixth of everyone who gets one winds up regretting it. Case in point: Bond sports two full sleeves' worth of intricate patterns, but admits there are a few designs on his arms that he'd like to erase altogether. "A lot of the stuff I had gotten as a youngster was very subpar," he says. 

With such conflicting sentiments in mind, Harvard dermatologist and professor Rox Anderson developed the biodegradable Infinitink by encapsulating the pigment in tiny plastic beads that dissolve more easily than regular ink when struck by a laser beam. But there was a problem: tattoo artists hated to use it because it was too thin (which made it look washed out) and the micropolymer beads were incredibly expensive, says Bond, who now works as a consultant for Nuvilex, which makes Infinitink.

So the company decided to reformulate its ink and hired a chemical engineer from Dupont, who replaced the expensive beads with a technology, already used in ink jet printers to conserve ink, that helps smaller quantities of pigment create the same vibrant results as regular inks. Ultimately, come regret time, that means there's less ink that needs to be removed, which means less time spent getting zapped by a laser. With this revised formula, Infinitink tattoos still cost as much as 50% more than regular designs, but their removal is a bargain since it requires many fewer sessions — which typically cost $200 to $500 a pop — to shatter the ink into small pieces that get absorbed into the lymph nodes.

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